About Dexterity

Jane Lee

Dexterity specialises in press relations for information technology companies.

Set up in 1994 by Jane Lee, Dexterity is a WYSIWYG company (what you see is what you get) specialising in press relations for information technology companies. Jane knows her experience and highly personalised approach delivers cost-effective support and top results for her clients. If required she can bring in other experienced PR and marketing associates to offer the client the required in-depth expertise and contacts in other areas.

Dexterity's success to date rests on a combination of understanding the client's business together with having a sound track record with influential journalists, good communication skills, excellent organisational ability, high integrity, proven reliability and initiative, attention to detail and above all, persistence in achieving a tangible result.

Using a highly experienced, well regarded PR consultant like Jane Lee also means that you have the equivalent of a senior account director working consistently on your behalf and are not paying for the inefficiencies and learning curve of a stream of junior executives as happens in most big agencies.

The benefits of using Dexterity include:

  • Increased editorial coverage in the computer trade, technical and consumer press via news stories, product reviews, case studies, by-lined articles and client comments in features.
  • More product and company awareness amongst readers, journalists and analysts.
  • Increased web site traffic and telephone enquiries.
  • A valuable and cost-effective addition to the client's existing mix of marketing activities.
  • A flexible, personal and highly professional service that is sensibly priced.

Services vary by client and include:

  • Preparation of press releases in a concise style that busy journalists appreciate.
  • Distribution of news to a targeted list, using email or post as preferred by the recipient.
  • Production of case studies and by-lined articles.
  • Organisation and management of press events.
  • Writing of company profiles and key personnel biographies.
  • Media training.
  • Press cuttings service.
  • High impact photography for press use.

Jane's existing and past clients operate in the areas of ecommerce, retail technology, IT security, VoIP, IPTV, software development, web development and more.