Client Testimonials
“Jane has made an outstanding contribution to the growth of Actinic. When we commenced our relationship in 1998, Actinic was an unknown name in the UK internet industry. Since then, we have made strong progress to reach our current position of being the acknowledged market leader for ecommerce for small companies. Jane’s commitment, hard work, integrity and known track record with industry journalists has been a major factor in this success.”
Chris Barling, Actinic, www.actinic.co.uk
“Jane takes the time required to fully understand the trends within our marketplace and advises us on how we can best engage with emerging opportunities. Traditional print PR activities are merged with blogs and adopting social media strategies were appropriate for our business.”
Simon Armstrong, Actinic, www.actinic.co.uk
“For IT companies, PR is all about getting coverage. Jane achieves this by working hard to match relevant subject matter to the needs of editors and journalists. This invariably enables her clients to build strong relationships at the same time as getting their messages across. Highly recommended.”
Phil Rothwell, Postcode Anywhere (& previously with Actinic), www.postcodeanywhere.co.uk
“I have worked with many PR agencies over the years and I have found working with Jane at Dexterity very easy; she is very results driven. Jane knows a lot of the key media in the UK personally, and is able to open up doors easily for us to pitch to these journalists. Jane also helped us develop an innovative campaign that greatly improved our level of recognition across the UK and into some parts of Europe. I would have no hesitation in using Jane for further campaigns in the future.”
Ian Schenkel, Protegrity, www.protegrity.com
“Jane Lee has been very successful in running the product reviews side of Webroot’s PR. She has managed the strategic placement of our range of IT security software and we have been delighted by the positive coverage in the most relevant news stand magazines and web sites that cover consumer technology. Jane works in collaboration with Paula Averley of hothouse — they are an energetic, well-organised, well-connected team who get the job done.”
Peter Watkins, while CEO, Webroot, www.webroot.co.uk
“We know that the PR campaign is working, because of the comments we are getting from the industry. PR has made a tangible difference to our visibility in the marketplace.”
Patrick Christian, Packet Vision, www.packetvision.com
“As a U.S.-based company, we rely upon Dexterity to be our eyes and ears in the UK marketplace. Jane Lee has been an outstanding advocate for Protegrity with the media and the analyst community. Her experience and personal relationships with key influencers has afforded Protegrity the opportunity to tell our story to the people that can move the market.”
Gordon Rapkin, while CEO, Protegrity, www.protegrity.com
“We have been delighted with the service Dexterity has given us. As a start up company all the basics needed setting in place and we required a great deal of guidance. Jane helped us begin the important job of building our profile and to understand what will and will not gain us coverage, which I believe is half the battle.”
Sarah Latham, Ixxus Ltd, www.ixxus.com
“Jane is tenacious and results-focused. She quickly grasps an issue or topic area and provides a valuable sounding board for the viability of new ideas. Her straight talking approach and clear, direct use of language are an asset to the journalists she serves.”
John Turley, Checkbridge, www.checkbridge.com
“Jane Lee and Teresa Horscroft are a very hands-on and effective PR team. Their technical knowledge, journalist contacts and pro-active approach make them highly self sufficient. They are excellent at spotting the opportunities that others might miss by pro-actively targeting key media and not relying on forward features lists and inbound press requests.”
Bob Jones, while at Equiinet, www.equiinet.com
“It’s always a pleasure to work with Jane. She has managed almost single-handedly to raise the profile of ISS’ professional services in spite of a legacy of ‘marketing by stealth’. Her experience in the demanding area of cutting-edge technology information dissemination has been of tremendous value.”
Gunter Ollmann, while at Internet Security Systems (now part of IBM)
“Internet Security Systems has worked with Jane Lee for several years and has been very pleased with the consistent press results she delivers for our company. ISS is confident in Jane’s ability to strategically deliver our PR initiatives to the press and public as a trusted and valued public relations partner.”
Ashley Vandiver, while at Internet Security Systems
“It has been very beneficial working with Jane on an ongoing PR programme. She is very thorough and her knowledge of the magazines and journalists interested in software development and databases has meant we’ve established relationships and obtained coverage that we wouldn’t have achieved otherwise.”
Andy Hammonds, COO of Innovartis, www.innovartis.co.uk
“Having been recommended to use Dexterity by a respected IT journalist, I can certainly see why. Jane’s terrier-like persistence, efficiency and knowledge of journalists’ specialities quickly resulted in heightened awareness and interest in Gordano’s internet communications technology amongst the technical press, with a regular flow of cuttings from magazines read by our target users.”
Brian Dorricott, Gordano, www.gordano.com
Press & Analyst Testimonials
“Jane Lee is the consummate PR professional and a pleasure to work with. She only ever contacts you with things that are relevant and she is very timely in dealing with any requests. If only all PR people shared Jane’s dedication.”
Henry Tucker, editor British Computer Society, www.bcs.org
“Jane has taken the time to understand the magazine’s audience and the way in which the editorial team works, coming to us with well thought out article ideas at the right time. She’s always friendly and efficient and we’ve developed a good working relationship – I wish all PRs worked like her!”
Emma Herrod, editor Internet Retailing, www.internetretailing.net
“I’ve always found Jane to be highly competent in her dealings with Retail Systems. Unlike many PRs, she appreciates that I receive a huge amount of press releases, queries etc and so have an aversion to incomprehensible PR puff, techno babble and people who don’t do their homework before picking up the phone. She takes the time to pitch in a relevant and concise manner, does not waste my time with irrelevant stories (if only that were the case across the board!) and can always be relied upon when I need a quote, material etc from one of her clients. She is keenly aware of my deadlines and editorial agenda and works hard to meet them.”
Scott Thompson, editor Retail Systems, www.retail-systems.com
“If even half of my contacts were as helpful and as organised as Jane, my job would be so much easier!”
Justin Richards, assistant editor, British Computer Society, www.bcs.org
“Top notch. Top of the tree. One of the few people left in UK IT PR who is knowledgeable, professional, experienced, and good to be around. She defines what IT PR should be — I just wish we had 100 more of her, then all the schoolkids, weasels and incompetents could be sent home.”
Jon Honeyball, freelance IT journalist & Real World columnist on PC Pro, www.pcpro.co.uk
“Jane Lee is always very professional in her dealings with SC Magazine. She does not waste our time with irrelevant stories, and has always worked hard to help us meet senior people in her client organisations. She understands the technology business, and what we need as editors. In contrast with many larger agencies, where we often have to deal with quite raw account execs, Jane always provides a very prompt and efficient service. If I was an IT supplier, I’d certainly use her to do my PR.”
Ron Condon, while editor-in-chief SC Magazine. Now UK Bureau Chief SearchSecurity.co.uk, www.searchsecurity.co.uk
“As an editor I would certainly have no hesitation in recommending Dexterity for media relations. Jane Lee is very helpful, friendly and efficient.”
Richard Reed, former editor, Better Business, www.better-business.co.uk
“Jane’s skills at PR can be summed up in a single word: Brilliant. She works well with journalists, knowing when to prod and nag, and when to back off – very few people get that balance right in the way that Jane does.”
Paul Ockenden, Real World columnist on PC Pro
“Jane Lee is one of those PRs I listen to as a matter of policy. She understands how journos work and won’t hassle you with pointless stories. Crucially she not only understands us but also her market. I’ve seldom heard: “I’ll get back to you on that” from her as she makes sure she understands her client’s business before trying to sell it to us. There are fewer PRs I trust than I have fingers on my right hand – Jane is one of them.”
Iain Thomson, US editor, www.V3.co.uk
“Jane and I have worked together in the IT industry for years now. I have always found her prompt and professional when arranging interviews and following up with clients. She really knows the IT sector, unlike some younger PR executives in larger companies, and I appreciate this experience, because it means that she only pitches me relevant stories, and understands my needs implicitly.”
Danny Bradbury, editor of Network Security and freelance technical writer
“Jane Lee’s reputation for no nonsense quality public relations has clearly established her enviable position in the industry. A refreshing change from the fluff and puff of big agency corporate hyperbole, Jane has an insightful and accurate take on the real needs of the journalist. This comes through not only in her press materials in general, but also from the approach her clients take with the press as a result of her consultancy.”
Adrian Bridgwater, freelance journalist & ZDnet.co.uk blogger
“Jane always operates with integrity and efficiency while displaying a tenaciousness and tough charm that demands respect from all those who come into contact with her. She is proof that technology PR can be done properly after all.”
John Dunn, security editor IDG’s TechWorld, www.techworld.com
“Dexterity has been the model of what a journalist expects, and respects journalists’ requirements. For me, Dexterity provides the right information on time without the kind of untargeted information overload practised by some. What’s more, when Jane Lee approaches me, it’s clear that she understands her clients’ products and businesses.”
Manek Dubash, ZDnet blogger, freelance journalist and former editor-in-chief PC Magazine
“Jane Lee is professional, efficient, approachable and above all she has taken the trouble to understand my job as well as her clients’ needs. I always feel as though she’s prepared to mediate properly between me and her client rather than simply pushing one agenda as so many others do; the result is that we both end up understanding each other better and have a basis on which to build a relationship rather than just get a one-off quote or story into print.”
Guy Clapperton, journalist writing for The Guardian, Director, Evening Standard, Observer.
“As a journalist, I receive press releases and interact with many PR agencies. Of all the PR people I know, Jane is the most proactive and efficient, without being overly pushy. I get the releases I need, and she organises appropriate review software and backup in such a way that the companies represented by Dexterity achieve significantly more reviews than they would if represented by other companies. If I needed a PR company, I would use Dexterity.”
Kay Ewbank, columnist for Computer Shopper and database consultant
“I enjoy working with Jane. She is enthusiastic, tenacious and always gets me review product when I want it.”
Dave Moss, IT consultant and Real World columnist in PC Pro
“I have known Jane for a number of years. Her energy and enthusiasm to promote her clients is only eclipsed by her friendly and helpful nature. A real star.”
Nigel Stanley, practice leader at Bloor Research, www.bloor-research.com
“I have found Jane efficient and helpful in establishing contact between Ovum and her clients, and in particular in being selective about providing the right level of information. This is very important in today’s world of information overload!”
Graham Titterington, principal analyst, Ovum, www.ovumkc.com
